If we break down the 860 acoustic kits for sale on Guitar Center website into quartiles, we find some interesting things.  

The PROFESSIONAL segment of drummers are spending an average of $2600 for their kits with a High expectation of quality and a Low priority for convenience.  Let's face it - at this level, they have help moving and setting up their drums.

The SEMI-PROFESSIONAL / SERIOUS HOBBYIST segment will be our focus for this product.  These are drummers who are experienced, take pride in their sound, and since they may not be getting paid much, highly value simplicity and convenience.  That is why we believe that the ideal price for the DDK will be in this range.